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Talk Magazine

Client : Euro RSCG for Sanofi-Aventis

Layout and graphic design of a leaflet in the context of a cancer of the uterus prevention campaign. We deliberately used graphic codes and conventions from women’s magazines to convey the message : “One should talk about cancer of the uterus as easily as one talks about fashion”.

Mise en page et design d’un 16 pages dédié à la prévention du cancer du col de l’utérus. L’utilisation des codes graphiques et des conventions de la presse féminine soutiennent le message : « On devrait pouvoir parler du cancer du col de l’utérus aussi facilement qu’on parle de mode. »